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Chelsea engages Doyen Global to maximise player image rights

English Premier League football club Chelsea has signed a two-year partnership with the Doyen Global agency in a bid to further leverage the image rights of its players.

Doyen will serve as the reigning Premier League champion’s exclusive player endorsement agency, working alongside the London club’s commercial arm in an effort to boost revenue from the image rights of players across the men’s and women’s teams.

Chelsea’s commercial director, Chris Townsend, said: “We are delighted to partner with Doyen Global, a leader in the commercial representation of players, and an agency that has built its success on the key foundations of integrity, hard work and talent, principles that naturally align with those of Chelsea FC.

“The club has some of the world’s leading players – in both our men’s and women’s teams – and we look forward to working closely with Doyen Global to achieve great things.”

Doyen Global was launched in April 2013 by 19 Entertainment’s former senior vice-president, Simon Oliveira, and Creative Artists Agency’s senior executive Matthew Kay.