HomeNewsBusinessBasketballNorth America

Chase slam-dunks endorsement deal with NBA star Curry

US financial services giant JPMorgan Chase has agreed an endorsement deal with basketball star Stephen Curry, who plays for North American NBA franchise the Golden State Warriors.

According to a post on Chase' s official Twitter page, the 27-year-old will join tennis star and compatriot Serena Williams as the face of the group’s ‘Masters’ digital media campaign.

Although the terms of the multi-year Chase agreement were undisclosed, Forbes said that the deal could be worth at least $2m (€1.8m) per year.

Curry, who was named as the NBA’s Most Valuable Player in the 2014-15 season, already similar deals in place with Under Armour, Brita, Kaiser Permanente, JBL, Unilever-owned Degree, Muscle Milk and Fanatics. According to Forbes, Curry will generate approximately $12m in off-court revenue this season, with this figure expected to double in the 2016-17 campaign.

The deal will also further enhance Chase’s relationship with the Warriors, after the group in January acquired the naming rights to the team’s new home arena. Although the terms of the deal were not disclosed, various media reports said that the agreement would run for 20 years, with the new 18,000-seat venue to be called the Chase Center.

Chase also has commercial agreements in place with various other sports properties including golf's PGA of America, the World Squash Championships and a number of other sports teams and arenas, such as Madison Square Garden in New York – a deal worth an estimated $30m per year.

Most recent

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.