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Challenging Chinese market next up for Uefa club competitions rights sales

Uefa Champions League logo on show at Stamford Bridge, London (Photo by Chris Lee - Chelsea FC/Chelsea FC via Getty Images)

The Team Marketing agency has initiated the sales processes in China for broadcast rights to Uefa club competitions from 2021-22 to 2023-24.

Uefa’s appointed sales agency for men’s clubs competitions has issued concurrent invitations to submit offers (ISOs) for the top-tier Uefa Champions League (and Uefa Super Cup), and the Europa League and Europa Conference League, with rights to the second-tier and new third-tier competition packaged together as standard.

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