CEV scoops up Infront extension

The international sports marketing company will continue to distribute the global media rights for the biannual men’s and women’s European Volleyball Championships. From 2014 onwards, Infront will also distribute the international media rights for the Beach Volleyball European Championships as well as the Continental Cup Finals in 2016 and 2020 – the decisive qualifying competitions for the Olympic Games in the respective years.

The new contract covers all forms of electronic media rights including television, radio and new media broadcast rights for the CEV’s top events at a national team level. The company will also be directly in charge or supervise the host broadcast production of the CEV events.

CEV president André Meyer said: “By taking into consideration the good results stemming from the past few years, we have decided to join forces once more in order to provide the volleyball and beach volleyball community with a first-class service when it comes to TV production and the distribution of all relevant media rights. We know we have a very solid and professional partner at our side and I am convinced this extended cooperation will significantly help the promotion and development of our sport.”

Since the inception of the partnership in 2005, Infront and the CEV have increased the visibility for the Volleyball European Championships. At the last event in 2011 contracts were sealed with more than 30 broadcasters airing approximately 1,200 hours of coverage in over 100 countries throughout Europe, Asia, Africa and South America. Infront stated that the cumulative audience of the two events totalled more than two billion.

Philippe Blatter, president and CEO of Infront Sports & Media, added: “The CEV-Infront partnership is among the most long-standing in the industry and volleyball is a core pillar of our summer sports portfolio. Together, we will continue to deliver top quality and excellence for the good of European volleyball, its commercial partners and fans. At the same time we are taking a more comprehensive approach that includes traditional indoor volleyball and the rapidly growing sport of beach volleyball. For both disciplines, we will leverage our unique expertise in media rights distribution, media production as well as marketing, ensuring continuous success for the CEV and its events.”