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Castore continues team sports push with appointment of Lafitte

Alfredo Morelos of Rangers scores against St. Mirren at August 09, 2020 (Photo by Willie Vass/Pool via Getty Images)

Castore, the UK-based sportswear brand that recently moved into the teams kit supply sector in football through a deal with Scottish Premiership side Rangers, has appointed Pascal Lafitte as head of team partnerships, commercial and marketing.

Lafitte, who will take up his new position at the start of October, announced the news via social media today (Tuesday).

Lafitte left his role as head of partnerships at Ligue 1 side Olympique de Marseille at the start of the year.

Having started his sports business career in 2009 as a communications assistant at Uefa, football’s European governing body, Lafitte joined Premier League side Chelsea as a new business executive in 2010. He went on to become the London-based club’s image rights manager and then first team commercial manager before moving to Marseille in the middle of 2018.

Rangers recently agreed a long-term kit supply and retail agreement with Castore, which moved into sports sponsorship last year in a deal with Scottish tennis star Andy Murray.

In February, Castore raised £7.5m (€8.3m/$9.8m) in private investment to help its expansion into team sports, including football. This followed a three-year kit deal with Cricket West Indies.

The Liverpool-based Castore was founded in 2016 after Tom and Phil Beahon decided to ditch professional sport for the apparel business. Previously, the brothers players at Liverpool, Manchester United and Tranmere Rovers in the academy teams.