Spanish online casino brand Casino Gran Madrid Online has signed as the main shirt sponsor of Madrid’s leading women’s football club – Madrid CFF.
The one-year deal is the first sponsorship of its kind made by the club in its nine-year history.
Along with branding rights on the club shirt and at the home ground, Estadio Matapiñonera, the two organisations will work together on social projects.
Madrid CFF is an exclusively women’s football club and has no connection with LaLiga giant Real Madrid, despite playing in the same all-white team colours.
This summer, Madrid CFF also signed a three-year technical partnership with adidas – the same kit supplier as Real Madrid – from 2019-20 to 2021-22.
Real Madrid itself expects to field its own women’s team in 2020-21 having taken over the women’s Primera División club CD Tacon this year.
CD Tacon will continue to play under its original name for the 2019-20 season.