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Cashless experience at Mercedes-Benz Stadium gets off to ‘smooth’ start

The first cashless event at Atlanta’s Mercedes-Benz Stadium – Atlanta United’s MLS home opener against FC Cincinnati at the weekend – “went very smoothly” according to officials.

The venue became the first in the United States to go cashless – in order to “further enhance the fan experience” – and will soon be followed by Tropicana Field, the home of the MLB Tampa Bay Rays.

According to parent company AMB Group, the cash-to-card kiosks – for fans who do not have credit/debit cards and mobile payment tools – were utilised by less than one per cent of attendees, while the number of transactions prior to and during the match were in direct line with average numbers from last season.

“We are pleased with the progress,” a spokesman tells SportBusiness. “We are continuing to refine the process and educate our guests in the stadium, but overall, we are very pleased.”

Meanwhile, following tweaks to the stadium’s innovative concessions model – which SportBusiness profiled – AMB Group reported that sales of the newly-priced $1.50 hot dog (down from $2) were up 16 per cent from last year’s season opener.

Further reading: Atlanta United use fans as ambassadors to enter global elite for attendance