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Canon Medical extends with Barcelona and Real Madrid to 2025

(Photo by Mateo Villalba/Quality Sport Images/Getty Images)

Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025.

Both deals include the provision of medical imaging equipment, with Canon Medical designated as the official medical systems partner at the global partner level with Barcelona and the official diagnostic imaging partner at Real Madrid.

Despite this, the company is not listed on the digital billboards of either club, indicating that the supply rights are the key asset for Canon Medical, rather than branding or IP rights.

At Barcelona, Canon Medical has supplied the club’s medical centre at the Ciutat Esportiva Joan Gamper training facility with a range of imaging solutions since 2015.

As part of the agreement, Canon Medical has also collaborated with the Barça Innovation Hub – the club’s platform for innovation, research and training projects – to develop sports medicine that helps in the prevention and diagnosis of critical injuries both on and off the pitch.

In October 2019, Canon Medical and the Barça Innovation Hub co-presented the Global Sports Medicine Forum, which invited experts to share their thoughts on how medical imaging can support the health and well-being of elite athletes.

The club said the new agreement forms part of FC Barcelona’s quest to proactively source and work with partners that are aligned with club’s own values and philosophy. “It also reinforces its strategy of establishing alliances that can help it to continue leading the way not only on the field of play, but also in terms of sports partnership and marketing,” the club said.

At Real Madrid, Canon Medical has helped Real Madrid conduct more than 4,000 diagnostic studies over the last four years to players from the football and basketball teams, and the academy.

As per the agreements, Canon Medical is set to provide each club with six new diagnostic imaging solutions, including a world-first AI-powered MRI system, the Vantage Galan 3T with Advanced intelligent Clear-IQ Engine (AiCE), and a suite of ultrasound solutions up to June 30, 2025.

Canon Medical is also the official medical systems partner at English Premier League club Manchester United under a multi-year deal signed in October 2018.