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Bybit targets growth in Latin America from global AFA sponsorship

(Photo by Daniel Jayo/Getty Images)

Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement.

Under the deal, Bybit's brand will have “maximum visibility” across all Argentine Football Association assets, including a logo presence on the training apparel of its national football teams, sharing the kit branding with two official sponsors: soft drinks company Coca-Cola and fuel company YPF.

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