Burson-Marsteller Sport becomes sports practice of Burson Cohn & Wolfe

Swiss sports communications consultancy Burson-Marsteller Sport yesterday became the sports practice of Burson Cohn & Wolfe, following the merger of its parent company and global advisory firm Cohn & Wolfe.

The new sports practice will retain the complete team of consultants from Burson-Marsteller Sport/TSE Consulting.

“Burson-Marsteller Sport was a strong asset in the Burson-Marsteller network, providing strategy and communications services to the international sports world. The same team will now operate in the new BCW and will benefit from our trend-setting expertise in delivering innovative and integrated solutions for clients,” said Scott Wilson, Burson Cohn & Wolfe president, Europe & Africa.