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Bundesliga strengthens online presence in China

The Bundesliga has announced the launch of a site on Beijing-based news and information content platform Jinri Toutiao as it continues to expand its digital presence in China.

Bytedance-owned content aggregator Jinri Toutiao is one of the China’s fastest-growing digital platforms. It offers its 700 million users tailored feeds based on their interests and interactions.

The launch follows the news that the Bundesliga will open an office in Beijing in March 2019 to deliver a long term, comprehensive strategy for China.

Speaking about these latest developments, Bundesliga International chief executive Robert Klein said: “Our focus on creating localised content has helped forge strong rapport with Chinese fans, with their appreciation of pure, authentic football epitomised by our ‘Football As It’s Meant To Be’ mantra, an asset that’s shared and celebrated by our fans across the world. We’re excited to build on this success and grow our Chinese fanbase further over the coming seasons.”

Fans in China can also follow the Bundesliga on www.bundesliga.cn and via the Bundesliga’s official Jinri Toutiao, Sina Weibo and WeChat channels.

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