Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Record international exposure for USL Championship final after Sportfive-LIVENow deal
This Sunday’s USL Championship final between the Tampa Bay Rowdies and Phoenix Rising FC is to receive the widest-ever global exposure in the showpiece match’s history following a recent deal struck by …
Manchester United becomes latest club to launch TikTok channel
Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
Chinese Super League’s costly Covid-19 measures pay off
Covid-19 containment measures for the Chinese Super League this season pushed running costs for the competition to a record $30m (€25m).
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.