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Bundesliga announces IMG partnership to promote league in India

The Bundesliga is looking to promote itself in India – and develop football in the country – via a wide-ranging partnership with IMG Reliance, announced today (Friday).

Projects include grassroots activities to further youth development; organizing visits from German football legends and current stars; exhibition matches against German teams; match screenings and fan parks. Opportunities for Bundesliga clubs to explore technical and commercial partnerships in India will also be created.

Robert Klein, the Bundesliga International chief executive, said: “We are extremely excited to be part of the growth story of Indian football and look forward to entering into further strategic partnerships in India. Not only are we intent on offering fans in India the opportunity to experience the Bundesliga in myriad ways, we are also extremely keen to create more opportunities for Indian footballers to excel on the international stage.”

IMG Reliance is a joint venture between global sports marketing leader WME|IMG and Reliance Industries, India’s largest private sector enterprise.