American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James.
Bronny, who is in his final year of high school at Los Angeles' Sierra Canyon High School in California, is part of his father's Nike LeBron 20 shoe ad campaign. LeBron James has a lifetime deal with Nike, which he signed in 2015, and a recently unveiled building named after him is located on the company's Beaverton, Oregon campus.
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