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Brisbane Heat extends with three sponsors ahead of new BBL season

Max Bryant of the Heat bats during the Brisbane Heat v Melbourne Stars (Photo by Chris Hyde/Getty Images)

Australian Big Bash League Twenty20 cricket team Brisbane Heat has renewed sponsorship deals with Coca-Cola Amatil, Toyota Australia and National Storage.

The new deals, which also cover the Queensland Cricket governing body, have been signed ahead of the start of the 2019-20 BBL season.

Coca-Cola Amatil will retain its position as the official sports and soft drinks supplier of Queensland Cricket and the Heat. The company will also have pouring rights at QC matches.

Toyota Australia will continue to serve as the official automotive supplier of QC and the Heat. The deal complements Toyota’s national sponsorship deal with Cricket Australia.

National Storage will enter its fourth season as an official partner of the Heat and promote its centres and services as part of the agreement.

Brisbane Heat general manager Andrew McShea said the recent signing of South African star AB de Villiers has helped creative a positive commercial outlook ahead of the new season.

“There is no doubting that the signing of AB de Villiers was one of the most significant in our club’s history,” McShea said. “The announcement had a global reach of over 22 million people across social, digital and traditional media and created substantial exposure for our partners outside of the traditional Big Bash League months.

“What the announcement also did was create positive commentary for the Heat and league in general which are hoping will convert into us growing our fan base and driving positive commercial outcomes ahead of the season.

“While our partnerships with Toyota, National Storage and Coke were very much in the works prior to the signing being made public, it did allow us to reinforce to our sponsors, members and fans that we are heading in the right direction and in a strong position to have a successful 2019-20 season.