The new name for the home facility of Major League Baseball’s Atlanta Braves has been officially unveiled as Truist Park.
The rebranding became necessary following last year’s mega-merger between US banks SunTrust and BB&T, in turn creating the new Truist brand name. Signage on the Braves’ nearly three-year-old ballpark denoting the prior SunTrust Park name began coming down last week, and the January 14 announcement of Truist Park was designed in part to begin highlighting the new brand.
“Hopefully as early as this year, we’re hosting that World Series trophy and they’re celebrating here, and they’re saying what a good place Truist Park is to celebrate a World Series victory,” said Derek Schiller, Braves president and chief executive.
Truist will be continuing the 25-year naming rights deal with the Braves, which began with the ballpark’s 2017 opening, and is estimated to be worth more than $10m annually. The deal represents one of the more robust facility naming rights agreements in MLB.
With the announcement of the new facility name, Truist also unveiled a new purple-based logo that combines BB&T’s prior burgandy-based color scheme, and SunTrust’s blue. New signage, including some of the major facility signs, will be in place in time for the start of the Braves’ 2020 home schedule this spring. The full rebrand of the ballpark will be complete by the start of the 2021 season.
“In working closely with the Braves, we look forward to creating meaningful change in the communities we serve – from cultivating connections in the Atlanta community to creating an engaging fan experience at Truist Park,” said Dontá Wilson, Truist chief digital and client experience officer.
Truist Park will also be the venue for the 2021 MLB All-Star Game.
Corporate renamings for MLB ballparks are by no means unheard of as a wide variety of business factors have forced similar issues in recent years for several other clubs. The Arizona Diamondbacks, Chicago White Sox, Cleveland Indians, Houston Astros, Los Angeles Angels, Oakland A’s, San Francisco Giants, Seattle Mariners, and Toronto Blue Jays all play in renamed facilities, and the naming rights for the Milwaukee Brewers’ Miller Park will shift to American Family Insurance beginning in 2021.