Brazil's top-tier football division, the Campeonato Brasileiro Série A, has signed up online gambling firm Betcris as its latest sponsor.
PP Sports adds Brazil’s Série A rights to portfolio
Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Qatar Airways adds Concacaf sponsorship to its major event portfolio
The Confederation of North, Central America and Caribbean Association Football (Concacaf), has agreed a comprehensive sponsorship deal with national carrier Qatar Airways, which becomes the official airline…
Socios.com adds Corinthians to football portfolio
Fan engagement platform Socios.com has continued its sports partnership drive after agreeing a deal with Campeonato Brasileiro Série A football club Corinthians.
Monaco joins Roma and Atlético on AYX’s regional sponsorship roster
French Ligue 1 club AS Monaco has signed a regional sponsorship deal for the Asian market with betting operator AYX for the next two seasons