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Brasileiro Série A adds to sponsorship portfolio with Betcris

(Photo by Bruna Prado/Getty Images)

Brazil’s top-tier football division, the Campeonato Brasileiro Série A, has signed up online gambling firm Betcris as its latest sponsor.

The contract will run from the 2020 season until the end of the 2023 campaign.

As part of the deal, the brand will be granted advertising rights across all games played in the league during 2020.

During the following three years, it will hold rights to additional promotions and exposure across the league’s matches.

JD Duarte, its chief executive, highlighted the importance of the Brazilian market to the brand. He said: “Brazil is priority number one for the company.”

The 2020 Campeonato Brasileiro Série A is scheduled to begin on May 3. The current holders are Flamengo.