‘Brands, corporates to spend $1.4bn over next three years on esports’: Gfinity’s Cook

Commercial entities will spend a total of $1.4bn (€1.2bn) over the next three years on esports as a way of attaching themselves to this new audience, Garry Cook, executive chairman at UK-based esport company Gfinity, said on Tuesday.

“They need to do it through engagement and interaction,” he said at SportBusiness/Sportel Sports Decision Makers Summit in London.

Interest from brands and corporates will take the value of esports industry to over $3bn by 2025, he added.

Cook viewed the commercial sector is one of the three core pillars that make up the esports industry – the other two are the publishers, who make the games, and the sport-rights holders.