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Branding still key to Veolia in Lyon’s green revolution

(Photo by Harry Langer/DeFodi Images via Getty Images)

Branding will continue to play a major role in French utility company Veolia’s sponsorship of Ligue 1 club Olympique de Lyonnais, despite its new designation as ‘Environmental Partner’ from 2020-21 to 2021-22.

The French multi-national will take on the new designation after ten years as the club’s main shirt sponsor in European competition.

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