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Bournemouth seek shirt sponsor as M88 deal expires

(Photo by Robin Jones - AFC Bournemouth/AFC Bournemouth via Getty Images)

Premier League club AFC Bournemouth is searching for a new front-of-shirt sponsor after its deal with online gambling firm M88 expired.

The deal expired on May 31, meaning Bournemouth will now complete the 2019-20 season without the brand’s logo present on its kit or training wear.

The agreement began at the start of the 2017-18 season and was worth approximately £5m (€5.9m/$6.9m) per season, as detailed by SportBusiness Soccer.

M88 is currently under investigation by the Gambling Commission, along with its parent company, gambling operator Mansion Group.

Mansion Group is Bournemouth’s sleeve sponsor, with this contract also set to expire at the end of the 2019-20 season. No announcement has been made on the future of this association as yet.

The uncertain nature of the club’s Premier League status could make finding lucrative new sponsors more challenging.

With nine games remaining in the 2019-20 Premier League season, which is due to resume on June 17, UK newspaper the Daily Mail reports that Bournemouth are considering displaying a thank you message to the National Health Service for its work during the Covid-19 crisis on the front of its playing shirts.

SportBusiness Soccer details the full sponsorship portfolio of Bournemouth and all other clubs in the top four divisions of European football, including details of values and duration.