HomeNewsBusinessUnited Kingdom

Boro offers monthly shirt sponsorship packages

The sponsorship offer has been named “Tailored for You…” and the campaign expects to attract local, national and international interest.

“For some months now we have also been proactively engaged with numerous organisations for the club’s front of shirt sponsorship rights form the start of the new season,” revealed Middlesbrough chief operating officer Neil Bausor.

“Those conversations have ultimately not progressed to a satisfactory conclusion for us, and whilst it is important to recognise we are in a turbulent economic climate, I must also protect the best interests of the club commercially.”

Middlesbrough will offer packages for each of the 10 consecutive months of the 2010-11 season and will allow companies to work with the club in creating a grant of sponsorship rights.