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Bodog makes $100m Woods sponsorship offer with “no moral judgement clause”

In January Bodog initially approached Woods’ agent, Mark Steinberg of the IMG agency, then as requested did so again in March by fax.

Woods returned to golf in April’s US Masters following a four-month spell out of the game which also saw sponsors – including Gatorade, Accenture and AT&T – drop the number one from endorsing their products.

“With divorce looming and other speculation growing, BodogBrand have now re-tailored their sponsorship offer and are now pleased to submit a first ever ‘no moral conditions’ offer whereby the $100,000,000 five-year deal will be honoured without condition on the player’s moral conduct,” read a statement from Bodog, founded in 1994 by entrepreneur Calvin Ayre.

“With divorce an increasingly likely outcome and speculation about a multitude of other ‘sins’, BodogBrand feel they are the only ones who can extend a deal that will be totally unaffected by any non-golf related activity but in fact actively encourages endorsees, employees and customers alike to ‘Play Hard’.

“The deal: Whatever it takes. BodogBrand is happy to sponsor and help Tiger get back to his best by any means necessary. On the road to recovery people take all sorts of different pain killers, therapy, drugs – who is to say which are legal and which are not. Surely all medicine is ‘performance enhancing’ – that’s what medicine is for! BodogBrand believes you should do whatever it takes to be world number one and will back Tiger Woods to the tune of $100,000,000 to do just that no matter what allegations – substantiated or otherwise – appear during the five-year deal.”

In March, Irish bookmaker Paddy Power also had an initial sponsorship offer turned down, reported to be worth $75 million over five years.

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