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BMW to sponsor LPGA event in Korea

The Ladies Professional Golf Association (LPGA) has revealed details of a new event in Korea that will be sponsored by German automotive manufacturer BMW.

The event will debut at the LPGA International Busan course in October 2019 and feature a purse of $2m (€1.7m), with $300,000 to be awarded to the winner.

The LPGA is yet to confirm the name of the event but BMW Group Korea is set to host the tournament and serve as its main sponsor for three years from 2019.

LPGA International Busan, formerly known as Asiad Country Club, is the LPGA’s first golf facility outside of the US. The LPGA first revealed plans to open the facility in March and its renovation will be overseen by golf course architect Rees Jones, who has worked on more than 225 courses worldwide.

The opening of the facility marks the first of many projects the LPGA has planned for Busan, with an LPGA Teaching and Club Professionals Center and LPGA regional qualifying school also in the pipeline.

BMW Group Korea chairman Hyo Joon Kim said: “BMW is a global brand and already sponsors many global events on the PGA Tour and the European Tour. For the next three years, they will apply their know-how of the golf industry to the women’s golf tournament in Korea and look forward to making many contributions to the growth of the Tour. We will work together in collaboration with Busan Metropolitan City and the LPGA to make sure we create an outstanding event.”

LPGA commissioner Mike Whan added: “We are so excited to partner with BMW, and to bring the LPGA to the wonderful city of Busan, Korea. This tournament has all the ingredients of a world class event – great brand, great city, great golf course, and the best female golfers on the planet. This will be big!”