Bleacher Report expanding commerce offering in 2019

Turner Sports’ sports and culture website, Bleacher Report, will offer even more items commercially in 2019. On Tuesday, the  DWade World Tour, commemorating Dwayne Wade’s final NBA season went on sale via Bleacher Report online. Upwards of 600 different items in the commercial offering – double that of 2018 – will be available via Bleacher Report in 2019.

According to a report in Digiday, vertical integration of the products into Turner’s broadcasts of NBA and other sports is a critical component of the commercial offerings. This includes the DWade World Tour project which has been featured on TNT’s NBA broadcasts. Bleacher Report sold “tens of thousands” of soccer jerseys after the launch of Champions League broadcasts on Turner networks in the summer of 2018.

“I would say for the first time this is an all-hands-on-deck situation [for a commerce project],” Ed Romaine, Bleacher Report’s chief brand officer. told Digiday in regards to the DWade World Tour project.

The DWade World Tour offering will include t-shirts, hats, hoodies and long-sleeved shirts.