Bilibili seals three-year China broadcast deal for League of Legends World Championship

GWANGJU, SOUTH KOREA - OCTOBER 27: The supporters of team Invictus Gaming of China celebrate the winning against team G2 ESPORTS of Europe during the semifinal match of 2018 The League of Legends World Championship at Gwangju Women's University Universiade Gymnasium on October 27, 2018 in Gwangju, South Korea. (Photo by Woohae Cho/Getty Images)

Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m (€102m/$113.1m) beating off other gaming content platforms competitors such as Douyu, Huya and Kuaishou.

Beijing News reported that this is the first instance of a bidding process for the exclusive media rights of an esports event property in China.

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