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BetMGM secures sports betting deal with Knicks, Rangers

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BetMGM has secured a multiyear partnership with Madison Square Garden Sports Corp. to become an official sports betting partner of the National Basketball Association's New York Knicks, National Hockey League's New York Rangers, and Madison Square Garden.

The announcement was made just a day after BetMGM secured an online sports betting license in New York state in a consortium alongside FanDuel, BallyBet, and DraftKings.

As part of the marketing partnership, BetMGM will receive substantial brand integration inside Madison Square Garden including courtside and ribbon LED signage, GardenVision features and basket stanchion signage at Knicks games, along with dasherboard signage and Zamboni branding at Rangers games.

Additionally, BetMGM will be included in content across official Knicks and Rangers digital channels on Twitter, Instagram, and Facebook, and BetMGM customers will receive special opportunities to participate in premium experiences at Knicks and Rangers games.

BetMGM will also be featured prominently on MSG Networks during live game coverage of the Knicks, Rangers, New Jersey Devils, and New York Islanders, highlighted by a virtual blue line during Rangers games and commercials spots during game telecasts.

BetMGM also will appear on digital boards outside of Madison Square Garden.

“We’re thrilled to see the BetMGM brand connected to a space as iconic as Madison Square Garden,” said Matt Prevost, BetMGM chief revenue officer. “New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”

MSG recently secured corporate partnerships with JPMorgan Chase and Lexus.

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