Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
Barcelona and Shiseido Men ink two-year deal
Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Santos extends Kicaldo deal, as Fortnite grabs main shirt rights for Libertadores final
Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
Eintracht and Mastercard sign app-based deal, Schalke extends with Hagedorn
Payment services brand Mastercard has signed as the new technology partner of Bundesliga club Eintracht Frankfurt and its digital subsidiary EintrachtTech
Mediapro requests ‘reduction’ on LaLiga public spaces rights deal
The Mediapro agency has ‘opened talks’ with LaLiga, the governing body of Spain’s top two professional football tiers, over a reduction in its rates for rights to broadcast matches in public spaces.
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