Global media group beIN Media has partnered up with sports industry start-up incubator Qatar SportsTech (QST) to aid the development of new technology which could enhance its broadcasts.
BeIN will work with the Doha-based incubator to provide innovative start-ups with the mentoring, funding and networking opportunities needed to grow and reach the next stage of development.
The new partnership will give QST access to beIN’s worldwide network, with the Qatar-headquartered company currently operating across five continents and 43 countries. In return, beIN’s investment will give the group access to the latest products and innovative ideas in sports.
BeIN joins the Supreme Committee of Delivery & Legacy, the organising body of the 2022 Fifa World Cup, as a partner of QST, which also holds relationships with Qatar Development Bank, Qatar Financial Center, the Ministry of Commerce & Industry and Aspire Zone Foundation.
Yousef Al-Obaidly, chief executive of beIN Media Group, said: “BeIN Media Group is committed to providing its customers with the best possible viewing experience, and to do so we always want to be at the forefront of new and emerging technologies and innovations.
“QST is a brilliant initiative that gives creative ideas the space and support that they need to grow, and we’re excited about the opportunities that this partnership will bring for the international start-ups taking part and for our company and its customers around the world.”
QST selects 10 start-ups every nine months, who then undergo an intensive three-month program that provides one-on-one mentorship, seed funding, day-to-day logistics and direct access to an international network of investors and corporate partners from all corners of the sports industry.
After three months of acceleration and development at the Aspire Zone in Doha, the first cycle concluded on May 2 with a Demo Day event at the Khalifa International Stadium. QST attracted teams from seven different nationalities and showcased solutions across wearables and equipment, fan engagement and experience, sports medical, esports, sports culture, sports tourism, team performance and analytics, and venue optimisation.
Koen Bosma, managing director for Qatar SportsTech, said: “Adding one of the most innovative sports broadcasters as a partner strengthens Qatar SportsTech’s dominant position on a global scale. With the support of beIN, we will provide enrolling sports tech startups with world-class talent, network, and mentorship in both sports and entertainment while furthering Doha as a leading sports tech capital.”