BeIN agreement ends French basketball league’s search for domestic broadcast deal

Elie Okobo of ASVEL Lyon-Villeurbanne goes for a shot during a EuroLeague game against Alba Berlin on October 8, 2021 (by Maja Hitij/Getty Images)

France’s Ligue Nationale de Basket has ended its search for a domestic broadcaster after agreeing a deal with pay-television broadcaster beIN Sports.

The LNB has been streaming matches on its own OTT platform after failing to land a satisfactory broadcast deal following a stop-gap one-season deal with L’Équipe, the French digital terrestrial and streaming broadcaster.

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