BBVA USA has been named the presenting sponsor of the 2020 Iron Bowl between the University of Alabama and Auburn University college football teams
Capital One named presenting sponsor of Rose Bowl
US credit card company Capital One has secured the presenting sponsorship of the 107th Rose Bowl Game on New Year’s Day, as part of an agreement with ESPN.
Mercari named title sponsor of Texas Bowl
Japanese e-commerce company Mercari has been named the new title sponsor of the Texas Bowl, the annual collegiate postseason showdown between teams from the Big 12 Conference and the Southeastern Conference.
Rocket Mortgage signs on as presenting sponsor of Michigan State men’s basketball team
The Michigan State University athletics department has expanded its longstanding partnership with Rocket Mortgage, which has now become the presenting sponsor of the college's famed men’s basketball te…
Cheez-It to sponsor Orlando college football bowl game
Snack brand Cheez-It has become the new title sponsor for one of the two college football bowl games held annually at Camping World Stadium in Orlando, Florida.