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Bayern Munich becomes first partner for new blockchain venture

Robert Lewandowski of Bayern Munich celebrates with teammates after scoring his team's second goal during the UEFA Champions League match versus Tottenham Hotspur (by Catherine Ivill/Getty Images)

German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment.

Stryking, a subsidiary of Hong Kong-based mobile games developer Animoca Brands, has signed a licensing partnership with Bayern to produce and distribute digital collectibles based on its players. Bayern will be part of a global platform for blockchain-based digital collectibles centred around popular sports licenses.

The fantasy sports challenge system that Stryking has developed for its ‘Football-Stars’ game will provide gameplay for the digital collectibles, allowing fans to use non-fungible token player cards of real sports stars in special challenges to compete against each other.

Users will be able to build virtual line-ups with their player cards and play against the line-ups of other users, with results calculated based on real-live results or historical data. This mechanic allows users to increase the value of their player cards, which they can then sell on the marketplace.

Dirk Weyel, founder and chief executive of Stryking Entertainment, said: “FC Bayern is one of the biggest football clubs in the world and their fans all around the globe should watch out for the first pre-sale with rare cards of their favourite stars coming soon.

“In the upcoming weeks and months we will add more football licenses and other sports to the platform. Our vision is to build a truly global hub where sports fans meet to collect and trade, as well as play with their digital collectibles.”

Stryking was recently acquired by Animoca Brands. The MotoGP motorcycling championship last month further embraced the world of blockchain technology through a partnership with Animoca, with the developer completing a strategic capital raise to support the project.

Animoca Brands signed a three-year global licensing agreement with Dorna Sports, MotoGP’s commercial and television rights holder, to develop and publish the official blockchain manager game and associated digital collectibles of the championship.