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Bayern Munich announces Vejo partnership

Bayern Munich has named Los Angeles-based personalized nutrition company Vejo as its official sports nutrition smart blending device in North America, Germany, Austria, and Switzerland.

It is the latest sponsorship deal with a North American company for the Bundesliga club, which established an office in New York City in 2014.

“We are pleased to announce our partnership with this LA-based health and wellness brand just three months after our team’s visit to California,” said Rudolf Vidal, Bayern Munich’s president of the Americas. “Our permanent presence along with frequent matchups in the U.S. have highlighted the club’s reach and engagement, leading to special collaborations such as this one with Vejo.”

As part of the multi-year alliance, Vejo and club will develop a co-branded FC Bayern Starter Kit, as well as a specialized accompanying pod-based blend.

Read this: How Bayern’s New York office helped to secure 15 new partnerships