Sports data and technology company Stats Perform has extended its agreement with German football side Bayer Leverkusen to give the Bundesliga club access to its Edge Analysis platform
Man City-Midea deal to include NYCFC, Zurich added to regional portfolio
Consumer home appliances brand Midea has expanded its global sponsorship of Premier League club Manchester City to include Major League Soccer club New York City FC and the Manchester City women’s team.
Santos extends Kicaldo deal, as Fortnite grabs main shirt rights for Libertadores final
Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
Allianz extends stadium naming rights agreement for Nice’s Allianz Riviera
The French arm of insurance company Allianz has extended its naming rights deal for the Allianz Riviera, home ground to the French Ligue 1 club OGC Nice, until 2030
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year