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Barcelona adds sustainability app VeganNation as new sponsor

Robert Lewandowski of FC Barcelona celebrates (Photo by Alex Caparros/Getty Images)

Spanish LaLiga football club Barcelona has signed a sponsorship deal with VeganNation, a sustainability-focused app powered by blockchain technology that promotes healthy living and practices.

The three-season deal will run until June 30, 2025 and will focus on raising awareness of sustainability and planet-responsible practices. Barcelona said it will work with VeganNation to spearhead a new generation of “eco-conscious fanhood”.

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