The campaign with the renowned cricket website and cricket magazine will run across the global Cricinfo.com network between March 17, 2006 and April 31, 2007 to drive traffic to a dedicated microsite featuring holiday and destination information: www.cricinfo.com/barbados
It will host information for travellers to Barbados, as well as regular updates on World Cup preparations. Homepage banners and skyscrapers, supported with text links throughout the Cricinfo.com network and an email marketing campaign, will all help drive users to the Barbados Tourism Authority microsite.
Integrated with offline media, the campaign will be supported with a full colour 22-page supplement in the April issue of The Wisden Cricketer.
BTA vice-president Europe, Petra Roach, said: “The island is honoured to be hosting the World Cup Final on April 28, 2007 and high profile super-8 matches at the magnificent new 3Ws Oval. This will serve as a lasting legacy to our passion and place in cricket history, as well as Barbados’ ability to provide a great holiday experience to visitors from around the world.”
Tom Gleeson, CEO of the Wisden Group, said: “Cricinfo and The Wisden Cricketer reach an enormous global audience of cricket fans, most of whom will instantly recognise Barbados as an island with a fantastic cricket heritage.”