HomeNewsFan EngagementBadminton

Badminton World Federation unveils outdoor version of sport

As part of a project to increase global participation, the Badminton World Federation (BWF) unveiled AirBadminton, a new outdoor version of the sport, on Monday.

In partnership with HSBC, BWF’s Global Development Partner, the governing body has worked over the past five years to develop a new outdoor shuttlecock, the AirShuttle, with increased durability, stability and wind resistance to allow people to play on hard, grass and sand surfaces.

The BWF is now in talks with leading sports manufacturers to mass produce the AirShuttle.

“This is a momentous occasion for badminton. Strategically, AirBadminton will allow us to fulfill our overall objective of putting a badminton racket in the hands of as many people as possible,” said BWF president Poul-Erik Høyer Larsen.

“In the future, we see AirBadminton as an exciting, new, energetic version of the sport. Overall, the aim is to inspire more people to play more badminton in more places.”

Most recent

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.

Highlights of the finance panel at the Sports Decision Makers Summit London. How are investors shaping sport?