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Australian Turf Club inks exclusive marketing deal with Sportfive

SYDNEY, AUSTRALIA - FEBRUARY 16: Hugh Bowman riding Winx returns to scale after winning race 6 The Star Apollo Stakes during Sydney Racing at Royal Randwick Racecourse on February 16, 2019 in Sydney, Australia. (Photo by Jason McCawley/Getty Images for Australian Turf Club)

The Australian Turf Club has announced a new partnership with sports and entertainment marketing agency, Sportfive.

Under the agreement Sportfive, which rebranded in May from Lagardère, following a takeover by H.I.G. Europe, will work with the owner and operator of thoroughbred racing, events, and hospitality venues, to strategically grow the value of its commercial partnership portfolio and support the growth of existing ATC supporters, while engaging with new brands and opportunities.

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