The Australian Turf Club has announced a new partnership with sports and entertainment marketing agency, Sportfive.
Under the agreement Sportfive, which rebranded in May from Lagardère, following a takeover by H.I.G. Europe, will work with the owner and operator of thoroughbred racing, events, and hospitality venues, to strategically grow the value of its commercial partnership portfolio and support the growth of existing ATC supporters, while engaging with new brands and opportunities.
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