The Australian Hockey Federation has renewed its naming rights deal with long-term sponsor, Fortescue Metals Group.
The deal will now run until 2021, with the company holding the role of naming rights sponsor of the men’s national side. It also sponsors the women’s team.
A community focus is also central to the agreement, with Fortescue giving its name to the Fortescue Hockey Community Programme, which provides Aboriginal students the opportunity to engage in hockey and increase their engagement and attendance at school.
Hockey Australia chief executive officer, Matt Favier, said: ”The community programme in the Pilbara [region of Western Australia] remains one of our flagship community enterprises which is making a positive impact to the community and particularly to young people in regional Western Australia.”
Fortescue chief executive, Elizabeth Gaines, explained why the brand were keen for the association to continue. She said: “In line with our commitment to diversity, we are proud to support one of the most gender equal sports in Australia with our sponsorship contributing to pay parity for male and female athletes and to continue increasing the games’ footprint throughout the Pilbara.”
The link between the two organisations will stretch to over a decade with the latest renewal.