HomeNewsFinance & MoneyFootballUSA

Austin FC announces multi-year SeatGeek ticketing partnership

Major League Soccer team Austin FC has announced a multi-year partnership with SeatGeek to serve as its official ticketing partner ahead of its inaugural season in 2021.

The partnership – SeatGeek’s seventh with an MLS club – will also extend to third-party events at Austin FC’s planned $242m, 20,500-seat stadium. Financial terms were not disclosed.

Austin FC recently announced that it had received 35,000 season-ticket deposits, including an MLS record 30,000 in the first 24 hours of availability.

SeatGeek will also become the presenting partner of a virtual reality tour of the stadium – the Austin FC Shared VR Tour – which will be housed at the Austin FC Experience Center in close proximity to the stadium site.

Supporters who placed season-ticket deposits will be invited to see the VR Tour, as will potential sponsors.

Two Oak Ventures was recently named Austin FC’s parent company and ownership group.

Most recent

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan