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Audi extends sponsorship of FIS Alpine World Cup

Marco Odermatt celebrates victory in the FIS Alpine Ski World Cup men's giant slalom in Soelden, Austria (Hans Peter Lottermoser/SEPA.Media /Getty Images)

German automotive manufacturer Audi has extended its top-tier sponsorship deal with the International Ski and Snowboard Federation (FIS).

As part of the four-year extension, running through to the 2025-26 season, Audi will remain the title sponsor of both the men’s and women’s Alpine World Cup tours giving it a presence at every race, on television and in digital media. Audi will also play a key role in the main highlight races during the season with activations in Kitzbühel and Wengen at the famed Streif and Lauberhorn races.

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