The Association of Tennis Professionals has appointed Massimo Calvelli as chief executive, beginning January 1, 2020.
Calvelli has 20 years of experience in sports marketing. His most recent role was as a senior sports marketing director at Nike, where he oversaw the company’s global tennis marketing. The 45-year-old Italian is a former professional tennis player. His expected appointment was reported last month.
Calvelli will work closely with fellow Italian Andrea Gaudenzi, who becomes the organisation’s chairman from January 1, to lead the ATP. “The two will serve in a new split role at the helm of the ATP, replacing the combined position of ATP Executive Chairman and President, currently held by Chris Kermode through to the end of 2019,” the ATP said in a press release.
Calvelli said: “I am delighted and honoured to be appointed as the new CEO of the ATP. I have been involved in professional tennis for most of my life and I look forward to bringing my passion and knowledge of the sport into this role. It’s a very exciting time to be involved with the ATP Tour as we strive to build on the growth of recent years, and I look forward to getting started in January.”
Gaudenzi said: “Together with the ATP Board of Directors, I am delighted to welcome Massimo as the new CEO of the ATP. We share a great passion for the sport and I’m confident our diverse business experiences will serve the Tour well as we work on the future direction of men’s professional tennis.”
Calvelli’s appointment concludes an eight-month recruitment process by the ATP board of directors, which was assisted by executive recruitment firm Russell Reynolds Associates.
The ATP is the governing body of the men’s professional tennis circuits – the ATP Tour, the ATP Challenger Tour and the ATP Champions Tour. The 2020 ATP Tour season starts in January with the inaugural ATP Cup in Australia, and ends with the Nitto ATP Finals in November at The O2 in London.