Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
The contract will run through to the end of 2023, with Betsson’s brand to be displayed on the lower back of the shirt. The deal will also make Betsson the first Athletico-PR sponsor to have branding presence on the women’s team’s shirt, while the agreement will provide bonuses for Athletico fans who use the Betsson platform.
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