HomeNewsSponsorship & MarketingFootballUnited Kingdom

Aston Villa joins Everton in signing Cazoo as shirt sponsor

Aston Villa has signed a multi-year deal with online car retailer to become the club’s new shirt sponsor and ‘principal partner’.

Under the terms of the deal, which begins at the start of the 2020-21 season, Cazoo branding will appear on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including the Aston Villa Women’s team as it embark on its first season in the Women’s Super League. For the first time, the sponsor logo will also appear on Aston Villa junior kits.

The car retailer, which is understood to be accelerating an extensive marketing campaign to encourage online car buying, will also receive prominent branding throughout the Villa Park stadium, on official club merchandise and across the club website and media backdrops.

Aston Villa becomes the second Premier League club to strike a deal with Cazoo after Everton also announced the car brand is its new shirt sponsor in early June.

Similar to Everton, Aston Villa is replacing a betting sponsor – in Villa’s case betting and gaming site W88, and in Everton’s case SportPesa – with the car brand.

Uncertainty over the club’s future in the Premier League is likely to be baked into the price. The club currently sits 19th in the league table, a point adrift of safety.

Alex Chesterman OBE, founder and CEO of Cazoo said: “We’re delighted to be partnering with Aston Villa and supporting the club’s men’s and women’s sides as well as their academy and charitable efforts. We are looking forward to next season and working closely with the club as we make Cazoo a household name by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers.”

Nicola Ibbetson, Aston Villa chief commercial officer, added: “We are immensely proud to have partnered with one of the fastest growing businesses in the UK and Cazoo’s commitment to a partnership with Aston Villa provides both parties with an opportunity to work together for many years to come.

“Alongside several planned activations and fan engagement activities, all generations of Villa fans will be able to wear replica shirts that faithfully resemble those of their on-pitch heroes with the Cazoo branding appearing on all replica kit.”