HomeNewsEventsCyclingFrance

ASO confident over women’s Tour de France ‘investment’ as opener nets 3m domestic viewers

Credit: ASO

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing platform for sponsors.

Speaking ahead of the first stage of the inaugural edition yesterday (Sunday), a race watched domestically by over 3 million viewers on France Télévisions, Julien Goupil, ASO’s media and partnerships director, told SportBusiness that the broadcast and sponsorship foundations laid left him confident of success.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here