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Asian Football Confederation issues RFP for 2023 Asian Cup licensee

Qatar won the 2019 AFC Asian Cup in the United Arab Emirates. (Photo by Francois Nel/Getty Images)

The Asian Football Confederation has issued a Request for Proposal (RFP) as it seeks a master licensee for next year’s Asian Cup, which will be held in China from June 16 to July 16.

The selected partner will have exclusive rights to leverage the licensing and merchandising programme for the quadrennial event (except in Japan, where rights will be co-exclusive).

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