Ascot Racecourse has struck a multi-year licensing deal with British menswear brand TM Lewin. The deal, brokered by IMG, will see the clothing company produce a bespoke collection of men’s formalwear inspired by the flagship race meeting, Royal Ascot.
The range will launch in spring 2019 and will be available from TM Lewin stores and online. Select pieces will also be showcased and sold onsite during Royal Ascot in the flagship Ascot Shop store, managed by IMG.
Sven Gaede, chief executive of TM Lewin, said: “We are delighted to be working with the Ascot Racecourse brand. Royal Ascot is an iconic event, a key date in the UK’s sporting calendar and one that our customers associate with style and fashion.”
Tim Smith, senior licensing director at IMG, added: “This is a very fitting collaboration between two prestigious British lifestyle brands.”