English Premier League (EPL) club Arsenal has signed a renewal of its sponsorship contract with technology specialists Intel Sports
Our latest on Covid-19
Women’s World Team Squash Championship cancelled due to Covid upsurge in Malaysia
The 2020 Women’s World Team Squash Championship in Kuala Lumpur has been cancelled after the city was placed in lockdown to control the spread of the Covid-19 virus.
Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Hasbro launches content-led campaign with Arsenal and Chelsea
Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster
Sportfive brokers Augsburg extension with cheese brand
German Bundesliga club FC Augsburg has signed a renewal with cheese brand Schönegger Käse-Alm.
The extension was brokered by sports marketing agency Sportfive.
Atlético Madrid becomes first Spanish club to sign up Rowe
Atlético Madrid has become the latest football club to sign up German lubricants manufacturer Rowe.
The deal will run until the end of the 2023-24 season.
Leeds United sign up Roc Nation Sports to grow brand in US and China
Premier League outfit Leeds United has become the latest football club to sign an agreement with Roc Nation Sports, the sports marketing arm of entertainment agency Roc Nation