Arsenal Football Club has invested in e-commerce platform I Like That. The investment has been made through the Arsenal Innovation Lab, which the club launched in September 2017 to work with start-ups to identify new fan experiences.
I Like That integrates e-commerce functions into sports content, allowing a fan to click on the image of a player and buy their shirt without leaving the page they are on.
The London-based company was one of six organisations chosen from over 250 applicants to take part in the Arsenal Innovation Lab programme last year. The objective of the
programme was to help early-stage technology firms to scale their businesses.
I Like That founder, Sam Mohammadi, said: “We look forward to working with Arsenal to help us nurture and realise the potential of our technology.
“Throughout the Innovation Lab, the opportunity to learn from the Arsenal team and leading start-up talent from the US, Israel and across Europe, has provided us with the perfect environment in which to test and adapt our technology.”