Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Leeds United swells sponsorship portfolio with Hisense deal
English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Espanyol brings women’s team into Skoda sponsorship deal
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
United Media agrees sprawling four-season Bundesliga deal in multiple markets
Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
CPL team York9 rebranded as York United FC
Canadian Premier League club York9 FC has unveiled a comprehensive brand refresh, which includes a new name, brand identity, crest, and jersey for the 2021 season