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Arnold: Manchester United ‘bullish’ about unexplored sponsorship categories

Manchester United group managing director Richard Arnold (left) with Gregory Thumm president of sponsor Bulova Corporation at an event at Old Trafford in 2014. (Photo by Jan Kruger/Getty Images for Bulova.)

Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…