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Apparel brand Odlo acquired by Monte Rosa Sports Holdings

Swiss sports apparel company Odlo has been acquired by investment firm Monte Rosa Sports Holdings.

The brand has a sponsorship presence in professional skiing and cycling, including a deal with the French Ski Federation which runs through the Bejing Winter Olympic Games in 2022.

It also holds an agreement with the 2020 Youth Winter Olympic games in Lausanne, Switzerland.

Hugo Maurstad and Christian Casal are the owners of Monte Rosa. Maurstad has experience leading investments in sports apparel brands such as Helly Hansen and Rossignol Group (Rossignol, Dynastar, Lange, Look).

Maurstad commented: “We see many similarities between the Helly Hansen and Rossignol investments and Odlo International. The company has a fantastic starting point with a globally-recognised brand and strong position in its core markets and segments.

“We believe bringing Odlo back to its core roots and focus will fortify Odlo’s position as the leading outdoor base layer company in Europe.”